Have you ever wondered why some salespeople seem to be able to close multiple, 7-figure deals a year, while others struggle to get a single customer? Or why some Sales Engineers are always in demand, while another, equally talented engineer is sitting on the bench looking for something to do?
In my experience, there is one superpower that the best technical sellers in the world have mastered - they understand how stories interact and then use those stories to create a message that walks the halls for them, doing the selling when they aren't even in the room. I call this the positive echo chamber and if there was one thing I could teach every technical seller on the planet, this is it. In my eBook, I talk about how to understand the stories you need to tell to create that positive echo chamber in your customer engagements.
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